Regular Internet Marketing Tasks

Internet Marketing is an ongoing process.  You cant expect to have a web presence developed and then sit back and relax to watch the money come in.

This is a rough guide to how often certain tasks need to be updated and monitored.  The regularity is only a guide.  In most cases more often is better so if you have the time and resources then go ahead and make more regular updates.

IMP*	Task	Update	Monitor
Development	Social Network Updates & Interactions	Daily	Daily
Development	Blog Content, Comment Moderation and Answering	1-3 times/ week	1-3 times/ week
Traffic	Link Building (for SEO and traffic)	1-3 times/ week	1-3 times/ week
Traffic	Manage Advertising Campaigns & Develop New	Monthly	Weekly - Monthly
Record/ Monitor	Analytics - traffic, content, referrals	As Needed	Weekly - Monthly
Record/ Monitor	Technical, Security & SE Problems	As Needed	Weekly - Monthly
R/M & Dev	Conversion Optimisation	Monthly	Weekly - Monthly
Development	Static Content on websites or other properties	As Needed	As Needed
Research	Monitor Competitors	As Needed	Monthly - Quarterly
Research	Monitor Keywords & Opportunities	As Needed	Monthly - Quarterly
Research	Monitor SWOT	As Needed	Monthly - Quarterly

*IMP is the relevant part(s) of the Internet Marketing Plan that the task belongs to