The steps for creating the web properties that will deliver the content to your visitors and drive them to convert into customers. Content should always be put before design.
The five basics steps of development are:
- Content
- Technology
- Structure
- Design
- Test & Improve
The order of the steps indicates the order they should be done in as well as a rough guide to the importance of each step. For instance, Content is always more important than design.
Content
Web content includes:
- Articles
- Headings
- Tag lines
- Multimedia
- Information
- Onsite SEO
- Usability
- Analytics
You should start developing content early as it can be quite time consuming.
Technology
This is the technology that will house and deliver your content to your market. Included in this step is determining which web properties you want to develop eg. Website, Facebook Page, Google Place Page etc.
Structure
The structure of the content is an important step which should be considered as the content is being developed. It encompasses the structure and layout of each page and the structure of all the pages. It also includes the navigation system through which the different pages are accessed.
Design
Design is the look and feel of the website. The design should work with the technology to highlight and enhance the content.
Test & Improve
This step is an ongoing one which should be revisited often. Conversion optimisation relies on continually testing and improving the web properties so that more visitors convert.
Testing involves:
- Usability & Accessibility testing
- Cross Browser Testing (Internet Explorer, Chrome, Firefox, Opera, Safari)
- Cross OS Testing (Mac, Windows, Linux)
- Cross Device Testing (Desktop, Laptop, Netbook, Smart Phone, Tablet)
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