Pay per click (PPC) is an internet advertising model used on websites, where advertisers pay their host only when the ad is clicked.- Wikipedia
PPC Tips from the Experts:
Chris Schwarz of The Search Guys:
Chris Schwarz of The Search Guys:
- Compelling offer and call to cation
- Landing page that replicates the message
- Conversion tracking setup
- Keyword research using a keyword tool and/or competitive research software
- Give it a shot! It's costing you more money not to try Adwords.
- Use one of the free advertising vouchers from Google
- Set up a small campaign based on a couple of local keywords and use to determine market size, competitive and potential – then use this to power your SEO efforts
- Use it to drive customers to your site and sign them up to your mailing list
- Use in conjunction with your Google places page to dominate your local area
- Start right away!
- Pay Per Click Basics
- SEO Maverick's Andrew Webber on PPC Advertising (Interview)
- Interview with Chris Schwarz on PPC Advertising
> Read our latest articles on Pay Per Click (PPC) Advertising
Posts
