A case study covering all aspects of the development of Superplay.com.au, a Play Cafe in the Adelaide Hills.
This is the home page for the case study, featuring the Internet Marketing Plan below. You can access the most recent posts in the case study using the category link:
Superplay Cafe Case Study
Or you can click on a category below to see posts relating to that specific part of the internet marketing plan.
- Define Objectives & Strategies
- Determine Conversions
- Research
- Development
- Content
- Technology
- Design & Layout
- Testing & Improving
- Increase Traffic
- Offsite SEO (Link Building)
- Referral
- Social Media
- Websites & Blogs
- Directories
- Direct
- Loyalty Cards
- Record/ Monitor
- Google Analytics
- Traffic
- Conversions
- How did you hear about us? Instore
- Google Analytics Goals & Funnels
- Problems
- Google Webmaster Console
- Increase Conversions
- More Research
- More Development
- More Traffic
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