The process of determining the keywords being used by your target market that will will give you the best return on investment.
Keyword research is the foundation of almost all your business's activity on the internet from Search Engine Optimisation to Pay Per Click advertising to increasing conversions.
Determining the best keywords and key phrases is a complicated process. The phrases that give the best return are those that are most searched for but also have the least competition. There are several tools that can be used to investigate keywords and phrases- how often they are searched for, how competitive they are and make further suggestions. Here are some of the best:
- Google Adwords' Keyword Estimator
- Google Insights for Search
- Google Trends Keyword Demand Prediction
- Wordtracker's Free Basic Keyword Demand
sources: seomoz.org, seo-website-designer.com (Adelaide SEO Expert)
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