Marketing by sending emails to customers or potential customers to drive conversions. It gives you a 2nd, 3rd, 4th etc chance to convert someone who didn't buy from you the first time.
Survey statistics show that Email Marketing is consistently the best performing advertising channel for businesses, above Organic Search Marketing and well above Social Media Marketing. Chilli Chocolate Marketing (Adelaide firm specialising in Email Marketing) reports a return on investment of almost $50 for every $1 spent.
Email addresses can be gathered in a number of different ways such as giving an offer such as a free report or ebook in exchange for a name and email address. You need to be very careful when collecting email addresses that you get significant permission to send them emails otherwise you could get into serious legal trouble for spamming (see below).
There are many software packages that you can buy or subscribe to to facilitate your email marketing campaigns. These packages make whole process much easier carry out.
Don't Spam
We're all familiar with receiving spam and everyone knows how annoying and unwanted it is. If you are going to start an email marketing campaign you need to know the Spam laws in place in the country where your recipients reside. Information for sending commercial emails in Australia can be found at the ACMA Website.
sources: datranmediasurvey2010.com, chillichocolatemarketing.com (Adelaide Company), searchengineland.com, seomoz.org
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