Determining Conversions- IMA

These are the conversions and sub-conversions I would like to see to achieve my objectives:
(conversions are numbered, sub-conversions are bulleted).
  1. Someone contacts me about an employment position or some freelance work
    • Someone views my portfolio page
    • Someone clicks through to my linkedin profile
    • Someone downloads my resume
  2. I become an authoritative source
    • Someone links to one of my articles
    • Someone asks me for advice
    • My articles are emailed, shared, liked or otherwise voted for
    • My articles are commented on or discussed elsewhere
  3. A local internet marketing professional connects with me
    • Adds me to their linked in network
    • Contacts me
  4. I refer business to a local internet marketing professional
    • Someone clicks through to an internet marketing professional's website from one of my company profiles
  5. I refer traffic to a source of knowledge provided by a local internet marketing professional
    • Someone clicks through to an information source from one of my articles, company profiles or other links
[This article is part of the Internet Marketing Adelaide Case Study. See the latest articles in the case study here or head over to the case study index for all the articles.]



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