Determining the conversions that I consider as measurable steps towards achieving the objectives for the Superplay Cafe project.
Objective 1: Increasing the number of customers visiting the play cafe
- Someone views the play cafe address on the website, Google place page, blog or Facebook page and then visits the cafe
- Someone views the play cafe email address or phone number on the website, Google place page, blog or Facebook page and then makes an inquiry about the play cafe
- An existing customer returns after viewing on the of the web properties or receiving an email or promotion
Objective 2: Increasing the number of kids party and function bookings
- Someone views the contact details on one of the web properties then contacts to make an inquiry about a party or function
- Someone views the function and party details on one of the web properties and then makes an inquiry at the cafe
Many of these conversions can only be measured so far using electronic means so a system will have to be put in place in the cafe where the staff ask people how they heard about the cafe or parties in order to track the conversion.
[This article is part of the Superplay Cafe Case Study. See the latest articles in the case study here or head over to the case study index for all the articles.]
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